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Carl Settles
VP of Internet Operations


Carl Settles holds a Bachelor of Fine Arts in Music degree from the University of Texas at Austin. In addition to 6 years as a reading, math and science teacher in urban schools, Mr. Settles has worked extensively in educational publishing, interactive media, music and advertising as a developer, producer and consultant for more than 15 years. Mr. Settles’ clients have included Motorola, Applied Materials, Xerox, Harcourt Achieve, Walt Disney Records, Fusion Learning Systems, the University of Texas Distance Education Center, Southwest Educational Development Laboratory, EnviroMedia, MPOWER Labs, the Republic of Texas Biker Rally and a host of others.

As the VP of Cultural Diversity for the Austin Advertising Federation, Mr. Settles has received two National Club Achievement Awards for Diversity & Multi-Cultural Initiatives. In 2007, Mr. Settles co-founded the first ever Urban Media Symposium. The event, which was held at the University of Texas College of Communication, brought together top executives, business leaders and entertainers from companies such as Nielsen Media Research, Arbitron, Burrell Communications and GSD&M.

Recognizing the need for self-sustaining approaches to diversity, Mr. Settles founded and is Executive Director of the Media Diversity Council. The council engages media companies on best practices in diversity and through its youth outreach program, MediaXperiments, exposes large numbers of youths to a broad range of professional careers and provides them with the resources they need to be successful. Mr. Settles continues to develop relationships between Lasting Value and its strategic partners to achieve the company's objectives in the emerging media marketplace.